About Willow & Bee

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My love for marketing began at 13 when I took my first advertising design course at FIT in New York City. 

From then on, I was hooked - following graduation from Boston University for my BA, I began writing brochures for a wholesale travel company before moving into a fast-paced software startup as their second marketing hire. 

After obtaining my MBA and enjoying a long B2B SaaS corporate marketing career (where I worked with every size business and almost every industry imaginable), I founded Willow and Bee to use my experience to help tech start-ups grow. 

My well-rounded marketing background stems from leading and being a member of a variety of marketing teams and functions including product marketing, field/event marketing, marketing operations, content, brand, digital, and especially demand and lead generation.

All of this experience has prepared me in a unique way to consult for your business. 

Like so many others in corporate, I've turned to agencies for marketing support over the years. 

Honestly, I wasn't always thrilled with the results. 

You need more than advice; you need execution. Real process improvements that result in change for the better, strategies that drive tangible business results, and hands-on help to get it done.

I know businesses need someone who understands the demands on a corporate team. Someone who can jump in and get the work done; who has a strong work ethic, an understanding of the internal and external pressures, and the ability to recognize quickly where improvements need to be made and how to make them.